So you’re managing Google Ads. Maybe for a few clients, maybe for a whole bunch of different parts of your own company. At first, one manager account, you know, an MCC, seems like all you’d ever need. It puts everything in one spot. Simple.
But then things get… complicated. The client list grows. You take on an international brand that pays in Euros. Another department wants its own separate billing. Suddenly that one tidy manager account feels like a junk drawer. Everything is in there, but it is also a total mess. This is typically when people start wondering, can I even have more than one Google Ads manager account?
The short answer is yes. The longer answer is yes, but you need to think about how and why you’re doing it. It’s not just about clicking a “create new” button and hoping for the best. For 2025, getting this structure right from the start can save you some massive headaches down the road.
Why Bother with More Than One Google Ads Manager Account?
You might think adding more accounts just makes more work. And sometimes, it can. But it is usually the case that there are some really solid reasons to have a few manager accounts in your toolkit. It’s all about separation and control.
Most of the time, it boils down to keeping things clean. You don’t want your local pizza shop client accidentally seeing performance data for a huge e-commerce brand you manage, for instance. It’s just not a good look.
Keeping Things Tidy for Different Clients or Brands
This is the big one. Imagine you’re an agency. You have clients in totally different industries. One group is lead generation for lawyers, another is selling sneakers online.
Their goals are different. Their budgets are different. The people on your team working on them are probably different too.
By having a separate manager account, maybe one for “Local Service Clients” and one for “E-commerce Clients,” you create a clean break. It’s so much easier to manage access and reporting this way.
Dealing with Different Currencies and Time Zones
This gets messy fast in a single account. If you have a client in the UK paying in pounds and another in the US paying in dollars things get confusing.
Consolidated billing can become a nightmare. Reporting has to be mentally adjusted for time zones.
A separate manager account set to the correct currency and time zone for a specific group of clients just makes life simpler. No more weird currency conversion math on your invoices.
Agency Structures and Team Access
Maybe your agency has different teams or “pods.” One pod handles your biggest accounts, and another handles the smaller ones. You dont want the junior person on the small-account pod to have access to the giant accounts.
Setting up manager accounts for each team means you can control permissions at a higher level. It’s a cleaner way to manage who sees what, which is considered to be a good security practice.
The Straight-Up Way to Get a Second Manager Account
Alright, so how do you actually do it? The secret isn’t some hidden button inside your existing account. The whole process is actually pretty straightforward.
The main thing you need is a new, different email address. That’s the key. A single Google Account (your email) can only be the administrator of one manager account.
So you need a new Google Account. This doesn’t mean you need a new person. You can just create a new Gmail address, like `myagency.mcc2@gmail.com` or something similar.
Here’s the basic rundown:
Step 1: Log out of all your Google accounts. This is a good habit to avoid getting your accounts tangled up.
Step 2: Go create a brand new Google Account. Use an email that you will remember is for this specific new manager account.
Step 3: Once that’s set up, go to the Google Ads homepage and start the process of creating a new manager account, using that new Google Account you just made.
Step 4: Follow the setup prompts. Name it something obvious, like “[Your Agency Name] – International Clients MCC.”
Step 5: Now you have two completely separate manager accounts. You can start linking existing client accounts to the new one or creating new ones under it.
You can even link one manager account under another to create a hierarchy, which is a pretty common structure.
Things to Watch Out For: The Annoying Gotchas
This all sounds easy, and mostly it is. But there are a few little traps people fall into. Little things that can make the whole thing more annoying than it needs to be.
First, that email thing really trips people up. You can’t use an alias of your current email. It has to be a totally separate Google Account. People try to get clever with this and it normally just doesn’t work.
Billing can also get a little weird. If you use consolidated billing, you now have to manage that across two different manager accounts. It’s not impossible, but it’s another layer of admin work. Make sure you have a good reason for the split.
Then there’s just the mental load. You now have two places to check. Two logins to remember (or save in your password manager). If you don’t have a very clear reason for the second account, it might just create more confusion than it solves.
Is This Even Allowed? The Google Policy Question
This is a question that comes up a lot. People worry that having more than one manager account looks suspicious to Google, like you’re trying to pull a fast one.
Generally speaking, it’s totally fine. Google understands that agencies and large businesses have complex needs. The structures I mentioned above—separating by client type, currency, or teams—are all perfectly legitimate business reasons.
Where you get into trouble is if you try to use multiple manager accounts for bad-faith reasons.
The biggest no-no is trying to get around an account suspension. If a client account gets suspended, you absolutely cannot just move it to your other, “clean” manager account and start over. That’s called circumventing systems, and it’s a fast track to getting all of your accounts, including your manager accounts, banned for good. So don’t do that.
As long as your reasons are for organization and legitimate business separation, you’re in the clear.
Frequently Asked Questions (FAQ)
1. How many Google Ads manager accounts can I have?
There isn’t a hard-coded limit, really. You can create as many as you need for your business structure. But if you have like, 20 of them, you should probably ask yourself if your structure makes any sense. For most, two to three is plenty.
2. Can I use the same email address for two manager accounts?
Nope. This is the most common mistake. Each manager account needs its own unique Google Account as the admin. You need to create a new email and a new Google Account for each new manager account you want.
3. Will having multiple MCCs affect my Google Partner status?
Your Google Partner status is tied to your company’s manager account. If you split your accounts, you’ll need to make sure the manager account you register for the Partner program meets the spend, certification, and performance requirements. Splitting your total spend across two MCCs could make it harder for one of them to qualify.
4. What is the best way to structure multiple manager accounts?
A common and effective way is to create a “master” or “top-level” manager account. Then, you link your other, more specialized manager accounts underneath it. So you might have `[Agency] Master MCC` at the top, which then manages `[Agency] E-commerce MCC` and `[Agency] Local Lead Gen MCC`.
5. Can I move an ad account from one manager account to another?
Yes, you can. You just need to unlink the client account from the old manager account and then send a new link request from the new manager account. The client account owner will need to approve the switch.
Key Takeaways
Having more than one manager account is perfectly fine and often a very good idea for organization.
The most common reasons are separating client types, managing different currencies, and controlling team access.
You MUST use a new, unique Google Account (email address) to create each new manager account.
Be careful not to use multiple accounts to try and get around Google’s rules, especially account suspensions.
While it adds a layer of management, the clarity and control you get from a well-structured multi-MCC setup is often well worth the effort.
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